In addition to BLUMENTHAL's upcoming theatrical and VOD/SVOD release in the United States, we've recently begun arranging for a theatrical release in the UK as well. The UK Jewish Film Festival, headed by the ever-impressive Judy Ironside and her just-as-impressive support team, has all he mechanisms in place to provide theatrical distribution in London to select films screened at their festival. Additionally, they have a built-in press machine via their subscription base as well as the precedent of festival reviews from BLUMENTHAL's November run throughout the UK. They approached me about the idea of releasing Blumenthal during the festival and it was a no-brainer.
This festival is one of the most impressive that I've been to with this film, and I can't say enough good things about it. Aside from opportunities like the one listed above, they have their own dedicated VOD channel, year-round screenings, film grant programs, and satellite festivals in both Geneva and Tel Aviv. In fact, Blumenthal is unofficially set to screen in Geneva under UKJFF's banner in March 2014. For a niche festival, the UKJFF manages to show up some of the bigger International festivals around. Bravo, guys.
Of course it's easy to like festivals that like you back. Speaking of which, there remain a few more screenings in the coming months leading up to the official release. Be sure to check the snazzy new "Screen" link on the menu above to see when BLUMENTHAL is headed your way. Dallas, New York City, Las Vegas, Atlanta, Detroit, Florida, and more to come.
As I mentioned in an earlier post, it's funny that I had never really considered this movie to be a "Jewish" film, and I still believe it has a wider audience appeal, but doing all of these more focused festival programs is proving to be a terrific sort of promotional tour for the film leading up to our release next Spring. With each screening, comes more word-of-mouth, more press, more awareness. I think any indie-filmmaker should consider any possible niche festivals for their films after they play bigger market festivals. In many cases, it is free PR for your movie and, of course, it's oodles of fun.